Objectives of the business supplier!

A business supplier must seek to extend the performance of their customer. This helps in achieving a competitive edge and enters on factors apart from price. The seller in an industrial market should try to make the buyer’s processes simpler and efficient and hence more gainful. A more profitable enterprise would explore for the development of its business and also the seller, as an entrenched supplier, is probably going to accumulate more business from the customer.

If an organization can work out a way to help increase a customer’s core performance, it can price its product supported its worth to the customer, and not follow the standard prices of the industry. The business and also the reasons are aligned with what the shoppers care about.
A maker of imaging equipment may determine that its customers care much about the making and interpretation of the pictures that the equipment produces than the equipment itself.